1. Introduction
The Center for Allergy, Asthma & Eczema Education ("CAAEE," "we," "us," or "our") operates the website caaee.org. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you do not agree with the terms of this policy, please do not access the site.
2. Information We Collect
Automatically Collected Information: When you visit our site, we may automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, pages viewed, access times, and other usage data. This information is collected through cookies, pixel tags, and similar tracking technologies.
Cookies and Tracking Technologies: We use cookies, web beacons, tracking pixels, and similar technologies to collect information about your browsing activity. These technologies are used for analytics, advertising measurement, and to improve your experience on our site. Third-party services including Meta (Facebook), Google Analytics, Microsoft Clarity, and advertising partners may also place cookies on your device.
Information from Third Parties: We may receive information about you from advertising platforms (such as Meta/Facebook) when you arrive at our site through a paid advertisement. This may include demographic information, interests, and advertising identifiers.
Voluntarily Provided Information: If you subscribe to our newsletter, we collect your email address. We do not collect sensitive health information directly through this website.
3. How We Use Your Information
We use the information we collect to: operate and maintain our website; analyze usage patterns and improve site content and performance; measure advertising effectiveness and optimize campaigns; deliver relevant content and recommendations; comply with legal obligations and enforce our policies.
4. Microsoft Clarity
We use Microsoft Clarity, a behavioral analytics tool provided by Microsoft Corporation, to understand how visitors interact with our website. Clarity collects data including mouse movements, clicks, scrolls, and session recordings. This information helps us identify usability issues and improve the overall experience on our site.
By using our website, you consent to the collection and processing of data about your activity on this site by Microsoft Clarity and Microsoft in accordance with the Microsoft Privacy Statement. You can opt out of Microsoft Clarity data collection by using the Microsoft opt-out page.
5. Advertising and Sponsored Content
CAAEE.org contains sponsored content and affiliate links. When you click on links to third-party healthcare providers (including but not limited to Curex), you will be directed to their websites, which are governed by their own privacy policies. We may receive compensation when you take actions on partner sites after clicking through from our content. We use Meta (Facebook) Pixel and similar tracking technologies to measure advertising performance and deliver targeted advertisements.
6. Third-Party Sharing
We may share your information with: analytics providers (Google Analytics, Microsoft Clarity) to analyze website usage; advertising platforms (Meta/Facebook, Google Ads) for campaign measurement and optimization; hosting and infrastructure providers necessary to operate our website. We do not sell your personal information to third parties. We do not share personally identifiable health information.
7. Data Retention
We retain automatically collected data for up to 26 months for analytics purposes. Microsoft Clarity retains session recording data for 30 days. Email addresses provided for newsletter subscriptions are retained until you unsubscribe. You may request deletion of your data by contacting us at the address below.
8. Your Rights
California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion of your data, opt out of the sale or sharing of personal information, and not be discriminated against for exercising these rights. To exercise these rights, contact us using the information below.
All Users: You may opt out of cookies by adjusting your browser settings. You may opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out page at optout.aboutads.info. You may opt out of Microsoft Clarity data collection at choice.microsoft.com. You may unsubscribe from our email list at any time using the unsubscribe link in any email.
9. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete that information promptly.
10. Security
We use commercially reasonable measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at: legal@caaee.org